Sponsorship -- Philanthropy or Calculation?
|Author:||Bc. Zuzana Budinská|
|Year:||2004 - winter|
|Leaders:|| PhDr. Jiří Kameníček CSc.
|Work type:|| Bachelors
|Awards and prizes:|
|Abstract:||This work deals with sponsorship problems, aiming especially at the form and intensity of philanthropy, which influences the sponsorship.
First, it explains what actually philanthropy and altruism mean and in what the difference between "real" and reciprocal altruism consists.
Then the history of "gift", its role in former societies and the way gift has developed, is outlined. It helps to clear up some of the reactions connected with gifts that we can notice in society nowadays.
The analysis of relationship of acter (donor) and partner (recipient) forms the main part of the work. It uses simple graphs and regularities of microeconomics as well as more complicated and difficult models and using them interprets possible kinds of sponsorship and reasons for them.