IKEA : Present and Future
|Author:||Bc. Peter Bogren|
|Year:||2014 - summer|
|Leaders:|| doc. Ing. Tomáš Cahlík CSc.
|Work type:|| Bachelors
|Awards and prizes:|
|Abstract:||My objective of this paper is to analyse how IKEA profits from the higher standard of
living. I will compare the economic development of Czech households in the Czech
price benchmark with neighbouring markets in order to get a global perspective of the
Czech household economic situation. The prices are the lowest in the Czech Republic
rise of the Czech standard of living. The theory should support the claim that higher
the incomes of Czech people, the higher revenue IKEA will obtain. Moreover, I will
also focus on minimum requirements for environment, social and working conditions
companies and its eventual impact on the local society. The study will investigate if
does these requirements affect the competition of the suppliers and sub-suppliers.
Data and interviews should support the claim that IWAY and cooperation with IKEA
reduces the cost and increases efficiency of the suppliers and sub-suppliers. In
addition, IWAY and cooperation of IKEA should also enhance competitiveness
among the suppliers and sub-suppliers.