Willingness to contribute through crowdfunding in the Czech Republic
|Autor:||Bc. Rebecca Salome Vernerová|
|Rok:||2016 - letní|
|Vedoucí:|| Mgr. Petr Polák MSc. Ph.D.
|Typ práce:|| Bakalářská
|Abstrakt:||This Bachelor thesis aims to examine the public’s willingness to crowdfund through various Czech
online platforms and to find what factors influence this willingness. The method of data gathering was
an online question form; the results were analyzed using ordered logit. The dependent variable
“willingness to contribute” was sorted by size into four categories. In the final model, these four
variables have proven to be significant with positive coefficient: Provize (the contributor researched how
much of the donation is deducted by the platform), Sam (the contributor discovered the project on his
own), Podnikani (the contributor’s favourite categories included business), Dobrovolnictvi (the
contributor volunteers for charity). With negative coefficient, these variables: Prispel (the contributor
had previously donated via crowdfunding platform), Clanek (the contributor discovered the project
through an article in media) and Vzdelavani (the contributor’s favorite categories included education).
The results have further shown that the only two demographical factors influencing willingness to
contribute are sex and age.