The effect of weather on purchases on online fashion e-shop in the Czech Republic
| Autor: | Bc. Nikola Borýsková |
|---|---|
| Rok: | 2022 - letní |
| Vedoucí: | doc. PhDr. Julie Chytilová Ph.D. |
| Konzultant: | |
| Typ práce: | Bakalářská |
| Jazyk: | Anglicky |
| Stránky: | 47 |
| Ocenění: | |
| Odkaz: | https://dspace.cuni.cz/handle/20.500.11956/173513 |
| Abstrakt: | This thesis aims to determine the eect of weather conditions on online fashion purchases in the Czech Republic. Even though various studies have proved the impact of weather for instance on people’s time allocation, mood or consumer behaviour in an oine environment, this topic has been explored rarely. Ordinary Least Squares method was applied to estimate the impact of several weather variables (sunshine hours, precipitation, temperature, air pressure, and wind speed) on sales from Czech fashion e-shop using time series data for five years. All weather variables included in our analysis turned out to have a statistically significant eect on sales. |
