Work detail

International competition in aircraft market

Author: Bc. Matej Dubinský
Year: 2022 - summer
Leaders: prof. Ing. Karel Janda M.A., Dr., Ph.D.
Consultants:
Work type: Bachelors
Language: English
Pages: 59
Awards and prizes:
Link: https://dspace.cuni.cz/handle/20.500.11956/175827
Abstract: This thesis investigates aspects of Boeing – Airbus competition on the field of
large commercial aircraft. By analyzing action-reaction dynamics in M&A
strategies, introductions of new models and trade disputes, namely interactions with regional jet manufacturers and Airbus’s reaction on the introduction of 787, we observe that mimicking competitor’s strategy does not
necessarily guarantee increase of the market share. We collect and analyze
data on wide-body aircraft sales and prices from 2004 to 2018 to find the
most valuable parameter for customers. The results show the price being
the most important and a market segmentation present, while medium and
long-range wide-body segments are more sensitive to price changes within the
segment than across. From the qualitative attributes of an aircraft, range
is a more important factor than seating. Finally, we question the inaccuracies of demand estimations for A380 before its launch. Unpredictable events
and factors unobservable by an economic model are found to have a drastic
impact on the real demand and the estimations ought to be accepted with
caution.

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