Psychological and economical aspects of advertisement
| Author: | Bc. Martin Tesař |
|---|---|
| Year: | 2005 - summer |
| Leaders: | PhDr. Michal Hlaváček Ph.D. |
| Consultants: | |
| Work type: | Bachelors |
| Language: | Czech |
| Pages: | 85 |
| Awards and prizes: | |
| Link: | |
| Abstract: | The objective of this work is to analyze the advertisement and to show the importance of psychological principals of consumer’s perception and behavior for the economical exploitation. Apart of the identification of the mechanism of advertisement effect and its impact on the autonomy of consumer preferences, the accent of this work is given on microeconomical analysis of advertisement with the aim of integration of current psychological findings into the economical theory of consumer preferences. On the end, the subject of extensions of the neoclassical economical approach towards an economical concept closer to the reality of the world influenced by advertisement and the topic of the (im)possibility of application of advertisement in centrally planned economy are treated. |
