Archetypal analysis of students' behavior in banking sector
| Autor: | Bc. Jana Malíčková |
|---|---|
| Rok: | 2012 - letní |
| Vedoucí: | RNDr. Michal Červinka Ph.D. |
| Konzultant: | |
| Typ práce: | Bakalářská |
| Jazyk: | Anglicky |
| Stránky: | 59 |
| Ocenění: | Pochvala děkana Fakulty sociálních věd za vynikající bakalářskou práci. |
| Odkaz: | |
| Abstrakt: | Archetypal analysis is statistical method used in market segmenta- tion, however, it has minor results of application in economics. This method nds out typical behavior { archetypes. Every sample point consists of one or more archetypes and every archetype consists of few sample points. In this thesis, we explore behavior of college students at Czech universities in banking sector as there is no evidence of this research. In the model with four archetypes, the archetypes named the Pauper, the Bu ett, the Elvis and the Sleeping Beauty arose. |
| Ke stažení: | BP Malíčková |
