Revenue price model and binary demand function with application to software pricing
| Autor: | Mgr. Michal Lipták |
|---|---|
| Rok: | 2015 - letní |
| Vedoucí: | Ing. Ivo Koubek |
| Konzultant: | |
| Typ práce: | Diplomová Finance, finanční trhy a bankovnictví |
| Jazyk: | Anglicky |
| Stránky: | 69 |
| Ocenění: | |
| Odkaz: | https://is.cuni.cz/webapps/zzp/detail/147384/ |
| Abstrakt: | This thesis is attempting to lay the theoretical foundations for a not yet sufficiently researched field of information good. It is analyzing the market supply and demand relation of two producers, where both are on the opposite sides of the software or similar information market, based on very specific market environment. It is using the rational consuming producer’s choice and a specific set of assumptions to find the optimal price and quality of exchanged information good. Special care is taken in replacing the consumer from classical relationship with another producer in the formula. The thesis shows that when the specific conditions are met, then the price of information good is directly determined by the revenue provided to the buyer, where, from the consuming producer’s perspective, the revenue is given by the input savings in the production process stemming from the acquisition of the software. |
