Detail práce

Crowdfunding: //What makes a project desirable?

Autor: Bc. Tereza Navarová
Rok: 2019 - letní
Vedoucí: doc. PhDr. Julie Chytilová Ph.D.
Konzultant:
Typ práce: Bakalářská
Jazyk: Anglicky
Stránky: 63
Ocenění:
Odkaz: https://is.cuni.cz/webapps/zzp/detail/202610/
Abstrakt: Crowdfunding has become a popular option for financing new projects and
businesses. The study explores the factors that influence the project’s success
from the creator’s point of view. The analysis of a cross-sectional dataset
from one of the most famous czech reward-based crowdfunding platforms
HitHit is used to confirm or reject the hypotheses of existing studies from the
global scale for the case of the Czech Republic. First, a logistic regression is
applied to estimate the effects of the individual factors on the probability of a
project being successfully funded. Secondly, the OLS regression is introduced
to estimate the effects on the overall percentage of funding of a project in
place of the binary variable in the logit model. We find a significant positive
relationship between the success and the following factors: a video presence, a
creator’s location within a large city, a shorter campaign duration, a number
of rewards and updates during the campaign, and projects falling into the
category education. Several suggestions on future research are presented.

Partneři

Deloitte
Česká Spořitelna

Sponzoři

CRIF
McKinsey
Patria Finance
EY