Detail práce

Priming as a tool for triggering prosocial behavior

Autor: Bc. Tereza Tížková
Rok: 2019 - letní
Vedoucí: Mgr. Petr Polák MSc. Ph.D.
Konzultant:
Typ práce: Bakalářská
Jazyk: Anglicky
Stránky: 52
Ocenění:
Odkaz: https://is.cuni.cz/webapps/zzp/detail/215669/
Abstrakt: Priming is a cognitive bias influencing, in various forms, daily life of people. This paper examines the
effect of priming in economics, where subjects are often forced to make decisions under uncertainty.
The empirical part of this paper introduces the experiment, where subjects were manipulated
towards or against prosocial behaviour with verbal priming techniques.
The experiment results show that priming to specific concepts correlated with a tendency to act
prosocially actually increases the subsequent degree of prosocial behaviour, although the same
evidence has not been found with the opposite case.

Partneři

Deloitte

Sponzoři

CRIF
McKinsey
Patria Finance
Česká Spořitelna
EY