Detail práce

Website Development as a Credence Good: A Field Experiment

Autor: Bc. Šimon Appelt
Rok: 2020 - letní
Vedoucí: doc. PhDr. Julie Chytilová Ph.D.
Typ práce: Bakalářská
Jazyk: Anglicky
Stránky: 57
Ocenění: Ocenění DOT Award za vynikající bakalářskou práci.
Abstrakt: There are many markets for credence goods which have been assessed in recent economic
research, including taxi services, car mechanics, health care or electronics repairs. However, as no previous research inspects solely an Internet-based environment, the thesis
examines the web development market as the representative of a new potential segment
of markets for credence goods. In particular, the discrimination in overcharging based on
gender or technical experience of a customer is assessed. For this reason, a natural field
experiment was designed and subsequently, 341 Czech web developers and IT firms were
approached via email to collect the proposed prices for a fictitious E-shop development
contract. After the analysis of the outcome variables, the multiple linear regression model
with the ordinary least squares (OLS) method was employed. The results suggest that
male customers tend to get higher price proposals than women. The second implication
is that customers who signalled technical experience in the email inquiry appear to get
higher prices than the non-technical customers. However, the outcomes and the differences in proposed prices were not significant among the treatment groups. Other factors,
including the number of employees, the region where the company resides and proposed
technical solution, have a significant effect on the proposed price.


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