Analysis of factors influencing medicinal products sales – case study
| Author: | Bc. Matúš Rozvadský |
|---|---|
| Year: | 2021 - summer |
| Leaders: | RNDr. Michal Červinka Ph.D. |
| Consultants: | |
| Work type: | Bachelors |
| Language: | English |
| Pages: | 52 |
| Awards and prizes: | |
| Link: | https://ckis.cuni.cz:443/F/?func=direct&doc_number=002448219&local_base=CKS01&format=999 |
| Abstract: | This thesis analyses impact of economic and natural factors on the OTC market for the Czech Republic. Specifically analyses a section of the OTC drug market for which company Dr. Max offers generic alternatives. This thesis presents the theoretical background of the pharmaceutical and pharmacy market in the Czech Republic as well as regression analysis of which factors influence sales of drugs of our interest. The results are evaluated based on data for distributions of drugs for the period 2018-2020. Specific models were prepared for data divided into groups based on the purpose of a product. Moreover, our study analyses differences between the influence of various factors on the whole market of our interest and products of Dr. Max only. Models were using the two-stage least squares estimator in order to avoid endogeneity bias. Results suggest a significant effect of income and seasonality for all categories as well as the significance of the autoregressive element. Furthermore, we conclude the presence of the effect of the consumer price index of health-related products on categories for allergy-related products and cold/flu-related products. Finally, we concluded a significant positive impact of products of Dr. Max for a category of cold/flu-related products. |
